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Washington State Imposes Digital Sales Tax, Increases B&O and Other Tax Rates

by Nick Longo, Scott Zielaskiewicz, Cody Parkman

June 11, 2025 State & Local Tax, Private Companies

During the recent legislative session, Washington’s state legislature passed multiple bills, which the governor signed into law on May 20, 2025. The various legislation aims to help address an estimated $16 billion dollar deficit for the state over the next four years. Specifically, Senate Bill 5814 and House Bill 2081 could significantly impact taxpayers in terms of sales tax, Business Occupation (B&O) Tax and other surcharges.

Washington State Senate Bill 5814 Imposes Sales Tax on Digital Services and Products

Effective October 1, 2025, Washington will expand its sales tax base by targeting digital services and products sold within the state. Taxable services in the state now include:

  • Information technology services.* Examples of taxable services include training, support, data entry and data processing.
  • Custom website development services*
  • Security and investigation services.* These include security monitoring and armored car services.
  • Temporary staffing services
  • Advertising services*
  • Live presentations (online or in person)
  • Custom software
  • Digital automated services that primarily involve human effort. Previously, the tax code excluded a digital service from sales tax if the service relied on human involvement, so, digital advertising for example. SB 5814 has removed this exclusion, stating that even digital automated services relying on significant human effort will now be subject to sales tax.

* Note: The sale of specific services, those marked with an asterisk above, between members of an affiliated group are not subject to sales tax. Generally, an affiliate group refers to a group of two or more entities related through ownership and control.

Questions Remain Regarding Taxing Digital Advertising Services

SB 5814 defines advertising services as “all digital and nondigital services related to the creation, preparation, production, or dissemination of advertisements.” Therefore, taxable advertising services include:

  • Layout, art direction, graphic design, mechanical preparation, production supervision, placement, referrals, acquisition of advertising space, and rendering advice concerning the best methods of advertising products or services.
  • Online referrals, search engine marketing and lead generation optimization, web campaign planning, the acquisition of advertising space in the internet media, and the monitoring and evaluation of website traffic for purposes of determining the effectiveness of an advertising campaign.
  • Services rendered in respect to out-of-home advertising, including billboard advertising; street furniture advertising; transit advertising; place-based advertising, such as in-store display advertising or point-of-sale advertising; dynamic or static signage at live events; naming rights; and fixed signage advertising. Out-of-home advertising does not include direct mail.

Advertising services do not include:

  • Web hosting services and domain name registration
  • Services for:
    • Newspapers
    • Printing or publishing
    • Radio and television broadcasting

While some of the non-digital advertising services that are now taxable help expand Washington’s sales tax base, the digital advertising services that stand to be taxed raise some questions. Mainly, can a digital advertising service withstand scrutiny in Washington’s court system? Over the past several years, Maryland also passed a law taxing digital advertising, which ended up going all the way to Maryland’s Supreme Court. Arguments against Maryland’s digital advertising tax, which could also apply to the new Washington digital advertising tax, were based on violations of the Internet Tax Freedom Act, Dormant Commerce Clause and the First Amendment. However, the tax on digital advertising still remains in that state. Time will tell how the digital advertising tax plays out in Washington state.

Washington State House Bill 2081 Increases Business & Occupation (B&O) Tax Rates

Effective January 1, 2027, Washington’s B&O tax rates will increase for multiple classifications:

Classification Current B&O Tax Rate New B&O Tax Rate
Extracting increase 0.484% 0.5%
Manufacturing 0.484% 0.5%
Wholesaling 0.484% 0.5%
Retailing 0.471% 0.5%

Other Surcharges Stemming from Washington State Legislation

Washington Taxable Income

Effective January 1, 2026, there is a surcharge of 0.5% on any Washington taxable income over $250 million. Income from certain sources is exempt:

  • Financial institutions
  • Manufacturing
  • Wholesale
  • Retail
  • Extractors

Financial Institutions

Effective October 1, 2025, there is an increased surcharge on specified financials institutions, increasing from 1.2% to a 1.5% tax rate, on gross income. Specified financial institutions are defined as those who:

  • Are a member of a consolidated financial institution group, and
  • Have at least $1 billion of net income on the previous calendar year’s consolidated financial statement.

Advanced Computing

Effective January 1, 2026, there is an increased surcharge, making a significant jump from 1.22% to 7.5%, on advanced computing. There is a cap of $75 million paid annually by an affiliated group. Advanced computing is defined as designing or developing computer software or hardware. It also includes cloud computing services.

Taxpayer Note

The increases and expanded base of taxable services and products discussed above represent a considerable number of changes businesses need to properly address prior to making any sales or purchases in Washington state. If your company sells digital services or products in this state, it will be important to ensure these changes are incorporated into your state and local tax planning.

Contact Nick Longo, Scott Zielaskiewicz, Cody Parkman or a member of your service team to discuss this topic further.

In this blog Cohen & Co is not rendering legal, accounting, investment, tax or other professional advice. Rather, the information contained in this blog is for general informational purposes only. Any decisions or actions based on the general information contained in this blog should be made or taken only after a detailed review of the specific facts, circumstances and current law with your professional advisers.

About the Authors

Nick Longo

Managing Director, Cohen & Co Advisory, LLC
nlongo@cohenco.com
216.923.5184

Scott Zielaskiewicz, CMI

Senior Manager, Cohen & Co Advisory, LLC
szielaskiewicz@cohenco.com
216.526.0448

Cody Parkman, CMI, MPAc

Manager, Cohen & Co Advisory, LLC
cparkman@cohenco.com
216.649.5536

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